digital advertising market
FTC Says Amazon Promised Advertisers an Auction, Then Set Its Own Price
The FTC and 22 states claim Amazon misrepresented how its advertising auctions worked by telling advertisers prices were based on a second-price auction while allegedly using internally calculated prices to increase charges. Amazon denies the allegations and says advertisers received greater value through improved ad relevance and performance.
FTC, States Challenge Zillow-Redfin Agreement as Anticompetitive
The Federal Trade Commission (FTC) and five states have sued Zillow and Redfin in federal court in Virginia alleging the companies entered into an unlawful…
Structural vs. Behavioral: Dueling Antitrust Remedies Proposed at Google Ad Trial
Google feels it is being punished and calls for a collaborative approach. By Dan Mogin and Joy Sidhwa During this week’s trial in Alexandria, Va.,…
Google Monopolizes Two of Three Digital Ad Markets, Trial Judge Finds
Court turns next to remedies. Government seeks structural changes. U.S. District Judge Leonie Brinkema ruled during trial yesterday (April 17) that Google illegally monopolizes two…
Verizon Selling Yahoo and AOL for $5 Billion
Unable to compete with Google and Facebook, Verizon is selling Verizon Media — made up of Yahoo, AOL, advertising technology, and other media platform assets…